Raising Children - Redesign
DIGITAL AND PRINT DESIGN
Website design
2019 Redesign of the Raising Children website that I first designed back in 2006. This is one of the few sites, I have worked on, where the design UX and UI were entirely lead by usage data. The 10 years worth of stats showed that over 70% of users accessed the site via mobile and over 80% were going directly to individual pages via search engines. Essentially each content page was the home page. This lead to an approach that prioritised mobile and how users could further explore the site from the content page they landed on.
Children brand theme
Growing up theme montage
childrens height charts
print design & illustration - height charts
Outdoor advertising
Outdoor advertising
Print design - stickers
Print design - stickers
launch event design - John Howard
John Howard - Prime Minister launching Raising Children
Raising Children Mental Health Campaign
Concept and animation created for a social media campaign to publicise the raisingchildren.net.au mental health assets for professionals.